Portrait of Luke

Luke · Software Developer & Founder

Software, built
with obsession

Engineer with industry experience, from AI call intelligence at Profit Box to CRM at CarFinance247. Now building hai, the AI receptionist for businesses across the UK.

Selected work

Shipped, and used
every day.

Profit Box · Software Developer

Profit Box Buddy

An AI call-intelligence platform for automotive retailers. It evaluates inbound sales calls, scores conversion and sentiment, and gives dealer groups site-by-site and person-by-person visibility of every conversation.

  • AI evaluation of every inbound sales call
  • Conversion, sentiment and competency scoring
  • Site and staff comparison across dealer groups
Profit Box Buddy dashboard showing call evaluations, conversion and sentiment scores

Used by teams at

Toyota Financial Services AvailableCar Holdcroft TMS Motor Group Parkway Volkswagen Ponko Simpsons Škoda Vantage Motor Group
CarFinance247 · Software Engineer

CRM at scale

Two years on the CRM team at one of the UK’s largest car-finance marketplaces, delivering major improvements to the internal CRM relied on by hundreds of agents every day.

Serious industry experience: code review culture, senior engineers, product management and a director of technology — shipping to production, constantly.

  • React
  • TypeScript
  • C#
  • .NET
  • Cloudflare
  • Git & GitHub

Now building

The best AI receptionist
in the world.

hai answers incoming calls for businesses across the UK. Every call, every time. No hold music. No missed revenue.

Answers every call

Instant pickup, around the clock. Callers speak to a natural voice that sounds like the business, not a bot.

Books appointments

Checks availability and books directly into the diary while the caller is still on the line.

Arranges callbacks

When a human touch is needed, hai captures the details and schedules the callback — nothing slips through.

Knows the business

Answers questions with deep knowledge of services, pricing and policies — like the best receptionist on their best day.